Mitchell Cohen
Award-Winning Creative Television & Live Event Producer
Deeply experienced production executive with a successful track record of leading the full lifecycle of television and live event production.
· Launches groundbreaking productions that drive ratings, strengthen brands, and engage global audiences
· Executes creative strategy, content development, and team leadership across broadcast, live events, and digital platforms
· Manages large-scale budgets, forging strategic partnerships, and delivering innovative multi-platform experiences
Career Highlights:
Executive Producer of multi-city Comic Con conventions for Wizard World
Produced Super Bowl XXIII Halftime Show for NBC/NFL
Co-developed Win Ben Stein’s Money for Comedy Central
Founded iToys television home shopping channel for romance products
Produced landmark projects with Merle Haggard, Martha Stewart, Henry Hill (basis for Goodfellas), and The Mavericks
Bio:
Mitchell Cohen is an award-winning television and live event producer with over three decades of experience spanning production, direct response, e-commerce, and digital marketing. He has produced hundreds of hours of television and over 2,000 live events, concerts, and shows worldwide.
His credits include Executive Producer roles on major productions such as the Super Bowl Halftime Show, multi-city Comic Con conventions, and International Toy Fair shows. Mitchell currently serves as Executive Producer of the Fremont Street Christmas Country Music Festival in Las Vegas, coinciding with the National Finals Rodeo, and is launching a new line of women’s wellness products with HSN star Rhonda Shear, accompanied by national television infomercials.
Previously, Mitchell executive produced The Ameripolitan Country Music Awards on AXS TV and created five live streaming e-commerce channels on talkshop.live, iToys.live, petshopping.tv, Get Joy Food, PetMD, and Ultimate Sports Cards with UFC, managing the world’s largest collection of UFC photography and celebrity archives.
As founder and CEO of Pet Shopping TV and Pet Med Labs, he pioneered pet-focused e-commerce and was the first to broadcast CBD products on national TV. Earlier ventures included partnerships with Pawn Stars and the groundbreaking adult wellness shows Shop Erotic and Intimate TV, reaching more than 65 million homes.
Mitchell has managed notable artists including Brandy, Ray J, Dale Watson, and comedian Judy Tenuta, and produced recordings for Merle Haggard, The Mavericks, and B.J. Thomas. He is also CEO of Triangle Bar Music, publisher of the iconic Yahoo! yodel.
A Los Angeles native, Mitchell earned his B.A. from the USC School of Cinematic Arts.